You should listen to this. This is the coaches show the week following the Utah game. Greg asks him about winning and how much it matters to him. His quote is:
"It matters at a level right beneath what I truly believe in my heart in terms of my personal faith and how I feel about my family, it matters right there."
He also says that there isn't much seperation between the priorities on that list. I find it funny how people still rip Bronco about his list and think he doesn't care about winning as much as they do. Listen to this if you havn't, it will give you a good prespective about how Bronco feels about winning and about how he feels after losses.