Why does the church even come into this discussion?
I don't mean for this to sound harsh, but.....
Why can't BYU football (or the BYU athletic department) decide to do the best they can do to maximize revenue? Of course revenue isn't the most important thing for the church, but it can be one of the most important things for a business, or for the athletic department. The BYU athletic department is running an institution that needs to be self sustaining. That is a sound reason to pursue revenue.
I reject the notion that BYU football cannot try to go from 1.2 mill to 10 million because "to the church $7-$8 million is peanuts,... or that the church does not, and would not emphasize money. This isn't about the church gospel principles, rather promoting the ability to make the football program (or athletic program) stand on its own. The BYU athletic department should have a goal to maximize fund raising, maximize revenue enhancing methods, and to develop a strategy to maximize profits. It needs to become a self sustaining entity.
And, as far as the BYU TV things goes.....BYU football makes money through tickets, merchandise, ESPN, BYU TV and food sales. All were considered when dumping the MWC, especially the ESPN deal. BYU TV is a long term thing and has yet to show its true potential.