it is about branding and like minded institutions. Nothing like branding a religious turd of an athletic conference. I'll be in the grave before the WCC is considered a legitimate conference and I am a young man. I like the WCC set up, or more like understand why we are in the WCC and therefore support it, however I am not going to rave about how great the conference is when it certainly is not. I am certainly thinking the WCC had enough bottom feeders to build up with out the U. of pacific.