-Proximity to many LDS families in SoCal, AZ, UT, ID;
-It's clean, family friendly, safe;
-Kids love it and many adults like it too;
-Families have a connection and/or history of Disney and Pixar movies;
-It's fun.

Credit Disney - they know how to market to families and kids, and their parks are top notch.

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"I attended the BYU football game last Saturday and almost came to the conclusion that they could get along without an intercollegiate athletic program." Gordon B. Hinckley, Rexburg, Idaho
10/22/02