so you're saying people all over the country are going to tune in to usc vs utah to watch...utah?
here's a question for you...will usc vs utah out draw usc vs arizona? colorado? hawaii?
i got serious doubts usc vs utah out draws usc vs hawaii.
face it...nobody outside of about 50 miles from east salt lake grows up dreaming of becoming a ute...it's where they end up when the PAC schools don't want them and the polys who can't get into BYU.