Nationally (losing to a "non"-BCS. Silly, I know).
If they win, it's never because they we better. It's always, "if Riley would have played", "if the game was earlier/later", "it's because it's their SB and BYU doesn't get up", Bronco saying the better team didn't win, "the refs screwed us and helped Utah", etc.
What's the point of playing a game you can never win?