"Easy to use bag" and "Resealable zipper" in huge letters at the top of the bag.

Trying to reseal that zipper is like trying to climb a steep sand dune in bare feet. It's an exercise in futility and frustration.

And they think that actually mentioning that horrible zipper design is a positive thing? It's enough to drive an otherwise rationale BYU fan to drinking Dr. Pepper at LES, demand or no.