by many college football fans - BYU is limited to the Utah market. They think of us as a small religious school in a tiny market. I can't tell you the number of times I have been at a BYU football or basketball game on the road where some random fan will say, "Wow, can't believe how many BYU fans traveled to this game from Utah!" What they don't know is that we probably have many more fans outside of Utah than inside.