... than along the Wasatch front (warmer and less snow). Guess I assumed that Rexburg would be similar.
But OK. Point taken on the weather.
What about playing a BBall game there?
But a lot of the responses here show me why BYU may have a PR problem in regards to BYU-I. It's all the snarky digs that so many BYU fans (just CB?) feel the need to get in on BYU-I that keep the relationship strained. That's like adding insult to injury (many BYU-I students would love to be at BYU.)
Why not try to capture a more solid type of fan out of Rexburg with some stronger overtures and a meaningful outreach?