is offensive.

I understand if some tool cusses or actually verbally assaults you. Seriously, what isnt offensive if this is? I had a guy at Disneyland tell me "Utes suck", but he was smiling and not hostile about it. I wasnt offended, I actually talked to him for a few mins and the guy was a good dude. What do you expect from your rival? You wear BYU gear to show that you are a Cougar fan, just like we wear Ute gear for the same purpose. If you dont want a little ribbing by Ute fans then dont wear BYU gear. Otherwise, shouldnt that be expected every once in awhile?

Unless he is truly being offensive, dont be offended.