well as money. Recruits generally see 'p5' as superior to 'g5'. Is Oregon State better than San Diego State? Rarely, but for many they are preceived as better — by affiliation. Money also helps with recruiting... bigger budgets allow for more contact, travel.... Also, p5 coaches may be preceived as being better (true or not).
UU is now affliliated with p5. There are very few p5 schools out west (pretty much the PAC), so recruits have to choose a school that has success, stability and good coaching. Also, UU isn't limited to those that say that they are willing to live by an honor code.
Winning will help BYU get better recruiting classes. Hopefully, the coaching helps those players that want to play at BYU and winning picks up. I'll be fan regardless of the recruiting class ranking.