Agreed. For those that say that we're no Notre Dame, sure, but then again, the
... MWC is no ACC either.
One could actually argue that, as far as fanbase goes, we are closer to being a Notre Dame than the MWC is to being an ACC/P5.
If we were never part of the MWC then I think they'd be drooling all over themselves to get a Notre Dame type deal worked out to add BYU in all sports sans Football (with or without a Football scheduling agreement).
But there's there's a history involved... and pride too (on both sides) that allows emotions to trump common financial sense.