https://www.cougarboard.com/board/message.html?id=19799924
And this isn't just about conference footprint. On any given Saturday, I'll watch games from all of the major conferences. I'm not just watching games within my major conference footprint (PAC12, I guess).
I'd guess that people from the east coast watch games from other conferences too. Except for those late start PAC12 games. When they go to bed instead.