but that's a lot different than saying everyone loses money. To say everyone loses money you have to know a lot more about why they are involved and keep purchasing than we do.
If they feel like they are getting value from the products equivalent to the $$ they spend, they are not losers in any sense, and it doesn't really matter if they ever make any money at all. Just like I'm not a "loser" for spending $$ at Albertsons they are not "losers" for buying Doterra if they get value.
To the extent you're saying that plenty of people get involved for the biz and then don't succeed, yeah, that's likely true. But it's hard to say what percentage "lose" because it's hard to say what percentage are happy with the outcome (didn't make much or any money, but got a great discount on products they like and had fun with friends).