You start out by selecting a topic that most of here are familiar with, but likely know nothing about.
You then play to the 'cool kids' by speaking like you know more about the topic than the regular Joe, even though you don't.
You then explain why everyone is supposed to think said topic is great, but explain that you see through the fog, which is why you don't like said topic.
You finish by reiterating that you know more about it than anyone else, which reassures the reader, but really it's your own insecurity in knowing that you don't know what yewt you're talking about.