THAT, with playing time, solid oline, fun schedule, and good academics
BYU has good graduate programs, so the graduate degree from BYU could definitely factor.
Next year, BYU also has a solid schedule. We get 3 of the best PAC 12 teams and Boise State in Provo plus the team gets to travel to play in some great venues, including Neyland Stadium in Knoxville, Tennessee (102K capacity), Raymond James Stadium in Tampa (where the Buccaneers play), in Gillete Staidum in Foxboro, Massachusetts (where the Patriot's play), and finally with a trip to sunny San Diego. That's hard to beat!
And, the bowl desination is Hawaii!