The singular term “BRIGHAM” has been used by former Cougars for decades. This World War II telegram from a BYU-quarterback-turned-Navy-yeoman may have started it all.

“The above Western Union telegram reminding the Cougars to "Give 'Em Hell" was sent on October 9, 1942, from Vaughn Kimball, a former BYU quarterback who left school in 1941 to join the Naval Reserves.

According to his obituary, Kimball was a star athlete in football and basketball at both Jordan High School and Provo High School, and was killed May 11, 1945, while serving on an aircraft carrier in the Pacific.

Kimball's message must have worked because, coincidentally, 1942 was the first time in the rivalry's history that BYU beat the Utes, in a final score of 12-7, at Utah. And, as Kimball predicted, the BYU victory aided the war effort and the Allies eventually won the war.”


Reasons:

1.The first time “BRIGHAM” was recorded, BYU beat the Utes.

2. To remember and celebrate an America loving, God fearing, former BYU QB that died for our country.

3. To sell t shirts on www.royalarmybrand.com baby!