The Utes still care a lot. At least the ones I know. But, I think complacency is setting in. Can't blame them. Reminds me of when I was at BYU right when the 34-31 crap was happening. At first many BYU fans were not really worried about the Utah game, then came the 34 -31 stuff, and it got pretty real for them. Coming off such domination as occurred in the 80s, it had gotten to be something taken for granted. Utes seem to be getting into a similar mindset. If they lose a couple over the next few years, any Ute claiming this game still doesn't matter will be lying. And likely they'll be calling for Whit's head, saying he has lost the team and such.