I remember Urban gave him a hard time for saying BYU. He said something like what did i tell you about that to which KW sheepishly replied and almost jokingly cmon man they were my alma mater. Then Urban said something to the effect of how he had to be careful with that now because i guess my wife and broncos wife are friends.
Urban had no qualms about doing anything and everything to bring down BYU he could care less if it fueled hate or anything else. Whatever it took to try and win.
And he passed that on to KW
"I firmly believe that any mans finest hour, the greatest fulfillment of all that he holds dear, is the moment when he has worked his heart out in a good cause and lies exhausted on the field of battle victorious" Vince Lombardi