Its easy to see how the tailgate "Cougar Canyon" will be a flop. Look at the demographic of people. Most people have the weekends off. Sunday is spent at church and serving others. Saturday is the one day to get things done for most LDS people. Going to the football game alone will eat up about 3-4 hours of your Saturday, and that's if your not traveling to the game. They want to double the time, show up 3 hours early to throw cornhole, drink root beer, and bbq. Sounds fun but most people with large families will spend that time doing other things. You'll see a good turnout at the begining of the season and as the home schedule drops, so will the attendance.