and being part of the Pac-12 while BYU remains indy and has had recent crappy seasons and some bad teams to close out the year. There will always be a large portion of BYU fans that are interested in hearing about BYU regardless of how the team is playing and who the team is playing. The local media realizes this. The discussion regarding Utah has definitely gone up over the years, but they don't dominate the market and never will.