I chuckled at the start of this video and you will see why. Personally, I think the "Utah hype" needs to continue, because Utah will have to deal with that pressure and BYU can just "play the game". BYU is the Net force in this game and will cause the change to occur. GO Cougars!!

https://www.youtube.com/watch?v=uQ1UMHXyFrM