A man making and selling bracelets and other types of souvenirs that had college and pro teams colors and logos said he had not heard of U of U but knew about BYU. How this came up is I wanted the BYU stuff and I had a bro in law at Utah's med school ask if he could make some for U of U. The man did not know who they were. I also find this to be the case 75% of the time in the eastern US as well, more know of BYU than Utah (this isn't even smack it's just a description of what has happened in my experiences).