In 2010 after Utah had been added to the pac 12. The three schools with the most team gear on display were Stanford, Cal, and BYU. There was a pac12 section that had gear for every pac12 team including Colorado but not one single Utah item.

I asked them why they had so much BYU stuff and they said it was easily their biggest seller along with Stanford and Cal. I asked why they didn’t have any Utah stuff and they looked confused and said no one had ever even asked for any.