While straight up hard smack talk among friends with an understanding of the intent is fun, I think it's the advent of the internet and message boards where you have the protection and emboldeness of annominimity plus the loss of tone in the message that has made it so toxic. We have to realize the shortcommings of this new method we use to talk to each other. A comment that was meant for consumption by a few people can be read by literally thousands and interpreted 10 different ways.