I always got the feeling like everything we were before the PAC 12 was now supposed to be beneath us. And it wasn’t just the BYU game; USU was a thing on our shoe, the MWC was like JV ball, and everything had to be bigger and better. The part that really killed me was the first time I saw the words “Rivalry Game” on my season tickets and it was the Colorado game. It was like the marketing geniuses at Utah just forgot about the last 100 years.