It used to be you'd see an occasional vertical video from random old people who still didn't understand how to use a smartphone camera. Then snapchat comes along and is like, "Hey everybody, vertical videos are what the cool kids are doing." And now it's seeped outside of snapchat and onto every platform.

How much better would this video be if you could actually see all the players instead of 1/3 night sky and 1/3 white paint.

https://twitter.com/BYUfootball/status/1170527936044101632