The $4.99 price point for AppleTV+ was a nice surprise given many were expecting $8 or $12 per month. The free year of service with device purchases is an awesome loss-leading way to pull people in. However, content is king and for it to be a sticky service there is going to have to be a lot more than what has been teased so far.
The arcade stuff is probably a cool announcement for those who like gaming. Looked cool but doesn't move the needle for me.
Bottom line, nothing that has me running to my car or their website to get a must have upgrade or new device. As with most tech companies these days, nice evolutions but nothing that is truly revolutionary.