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Sep 13, 2019
12:40:27pm
Troy McClure All-American
Question for those in tech or software "higher ups". Have you ever
taken one of your products or software that you sold for $X and as a strategy, divided it into two products with no additional features, and product 1 is 2/3 the original cost and product 2 is 2/3 the original cost. You CAN buy Product 1 by itself. However if you want he features of Product 2 you HAVE to have Product 1. So you have two products that alone are 2/3 of the original price, but ends up more expensive because you have to have both of them to get the same feature set of the original now defunct product.

Vs. just raising the price of the original product?

It's an interesting revenue increase strategy vs. just raising prices.
Troy McClure
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UneducatedFan
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Troy McClure
Joined
Sep 17, 2007
Last login
Apr 12, 2024
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71,338 (4,650 FO)