Now, I realize that Utah has to navigate their conference TV contract, but let's compare.
BYU plays at UT. Neither team is ranked. Both teams coming off of bad losses. It's on ESPN at 7:00 EDT.
SoCal plays at BYU. Only SoCal is ranked, barely. It is broadcast nationwide on ABC at 3:30 EDT.
UW is playing at BYU. Only UW is ranked, barely. It is being broadcast nationwide on ABC at 3:30 EDT.
Meanwhile, a top 10 Utah is traveling to SoCal. The game is in such high demand that it's on FS1 at 9:00 EDT.