I’m just saying that after a couple of big wins BYU football/athletics department is really reaping the benefits by putting out sweet players interviews, highlight reels, and just overall good social media presence. It’s bc we are winning. Keep it up and you build momentum with fans that 1 or 2 losses can’t take away. The wins have reignited our fan base. I never remember feeling indifferent about BYU sports 5+ years ago bc we competed with teams. It FINALLY feels like that is true again!