If you keep him around, season ticket renewals are going to plummet. Next year's schedule (Michigan St, USU, Mizzou, Houston, SDSU, and N. Alabama) while solid, is still a marked step down from this year's schedule. Combine that with a coach coming of a five or six win year and ticket sales are going to be difficult. At a conservative average price of $250 per season ticket, it only takes non-renewal of 4,000 season tickets to get you to $1 million in lost revenue. And I think we've found that once you lose a season ticket holder, it's hard to get him back so that problem compounds to future seasons.