Teams gear up for you more than they otherwise would have under normal circumstances. Your options are to put up or shut up.

That's exactly what BYU had to do in the 1980's and 1990's. They handled the overexposure, and did it successfully at a high level in '83, '84, '96, 2001...

Tonight the yewts are the laughing stock of CFB for being pumped up by national media types beyond where they should've been. And now they're paying the price online. Say what you want about BYU's current woes, at least they didn't always wilt on the big stage.