More people tweeting condolences... (this is really catching on)
This is sad to hear. We've known (or consumed) millions of @MrPeanut's family and friends over the years. We are thinking of them at this time. #RIPeanuthttps://t.co/QYdaTEFJD5
We’re sad to confirm the tragic passing of our dear friend, @MrPeanut. As Planter’s beloved mascot for 104 years, he lived his life bringing joy to others and he will be deeply missed. In lieu of flowers, please share this image of his monocle and #RIPeanut to honor his life.