at BYU as we are conservative and they are liberal (or ultra liberal depending on the school). They chose Utah because it didn't really matter as long as they got in the market (and Utah has been competitive, no doubt). Yet here they are with nobody watching their network and not enough interest in their teams.
Certainly a lot of it is USC and UCLA being down, but you think a national brand like BYU might have helped? Instead you got Utah. They have performed as well as you could have hoped. But they are a very local brand with limited alumni.
So for as much as I wish we were in the Pac-12, it makes me laugh that their bad decisions have come back to haunt them.