for some of the rising generation too. On both sides. MSU fans really let a lot of gloating & emotions fly when UM was in their down years. Also, ND was clearly UM's main rival not all that many years back.
We gotta remember that these polls don't go to just the die-hard fans.
Like I said, I'm not super up on the Big10, but I have been following college football for a few decades.
But yeah, I agree Ohio St is clearly UM's most hated rival in the here & now.