I like Reese's as much as the next guy, but the variation in experience between their different form factors is disappointing.
Take the humble snack-sized cup most often seen in foil wrapping. It's terrible. The chocolate is bland and it melts too easily. However, Reese's offers another snack-sized cup that is the same size and shape, but instead of being wrapped in foil is wrapped in plastic. Totally different. The chocolate is rich and firm and provides everything you expect from a Reese's.
The same goes for all of their variations of eggs, ghosts, bunnys, etc. Some are great, some are terrible, and you never know until you bite into one.
GET IT TOGETHER REESE'S!