rated World series have been recent. 34 Million in 1973. Last year it was 13 million. We'll see what it is this year.
NBA had been rebuilding until the last couple few years and nosedived this year (clearly a Covid issue) but pretty concerning to the powers that be.
WikipediaAudience measurement by Nielsen Media Research, commonly referred to as Nielsen ratings, has provided World Series television ratings since at least 1963. Key measurements are ratings, the percentage of all U.S. television-equipped households that watched a game, share, the percentage of television sets in use that were tuned to a game, and total viewers (or viewership), the average number of people watching a game throughout its duration.The highest ratings for an entire World Series is tied between 1978, featuring the New York Yankees and Los Angeles Dodgers, and 1980, featuring the Philadelphia Phillies and Kansas City Royals. Both series went six games and averaged a rating of 32.8 and a share of 56. Average viewership was slightly larger in 1978 (44,278,950) than in 1980 (42,300,000).The lowest ratings for an entire World Series was in 2012, a four-game sweep of the Detroit Tigers by the San Francisco Giants, which averaged a 7.6 rating and a 12 share, with an average viewership of 12.636 million.The highest-rated individual game in World Series history was Game 6 in 1980, when the Philadelphia Phillies defeated the Kansas City...
https://en.wikipedia.org/wiki/World_Series_television_ratings