on marketing, sponsorships, and media contracts, predicts that a 12-team playoff could generate has much as $2B annually, up from the current $600M. After expenses, CFP distributes $475M.

Everyone will be richer but the gap between the top five conferences and the rest will widen.

Last year, the projected CFP payouts, not including participation earnings, were:

P5: $67M for each conference
G5: $92M divided among the conferences
ND: $3.2M
Army, BYU, UMass: $500,000 each

Assuming the $2B comes to fruition and the current net revenue and distribution model, the
revenue would be split:

P5: $214M for each conference
G5: $405M divided among the conferences
ND: $15M
Army, BYU, UMass: $2.5