for you marketers. I’m just an accountant so I have little knowledge in to that world. But wouldn’t it make sense for the IronMan organization to 100% back his efforts?

I recognize that they are really stingy with their IP specifically their Ironman distance race but still. Wouldn’t being a sponsor and maybe shelling out for drinks, shirts, or gear for those participating do more good for their brand than bad? He motivated a ton of people to get up and swim, ride, and run with him. They bought shirts from him and the community came out to help. Think about adding an IM brand logo to all of that.

Social media was flooded with his accomplishment and there will be a full length documentary about it. Why not use that for your own advertising?