first, oh and here’s this swim relay, and here’s the (tape delayed) gymnastics team warming up cause we’re going to get back to them some time in the next hour (even though the results are known 12 hours ago), oh and this one is actually live, it’s hand ball!
Paint a story and have a strict schedule. Teasing people with what they want to watch only to not show for an hour or two later has a way of making people tune out.