I imagine that with what Built-Bar has done the scholarship side of things is less challenging, but NIL kind of sponsorships? I read that getting athletes to make appearances at events could be a means to invoke NIL options. IF has-been pro-athletes can get paid for showing up for something I would like to think that getting BYU CC runners to come be part of local races(not even running, just being there and talking shop) would be a pretty easy way to support the athletes.