For them. I am the owner, but really a custodian.

The majority of all the profits go to the players. We work really hard to get sponsors and free venues to make sure they get maximum profits for their time.

This really is the next level of NIL. Tapping into the power of cougar nation ape-ing into these events is how the players get more consistent NIL payments. If recruits find out it could be a real game changer.