He went around the neighborhood and got a lot of people to sign up for a quote. When he quoted them, half the people declined. His mom whined about it and guilted the other half into paying for his services. Over the course of the summer, he lost all but two of his clients. And one of them is a rich widow who is half-senile and the other one is a family where the husband just had a kidney transplant (he charged them $55 for good measure).