The new Big 12 just doesn't have the star power that it once had, so if we want BYU to garner some attention, then we will need to play a marquee matchup (from another P-5 conference) every year besides just Utah. I agree that 7 wins needs to be the minimum expectation, and that the grind of increased competition will make those 10-win seasons much harder to achieve, but we can't settle into a pattern of just being happy to be bowl eligible and happy to play in whatever low-level bowl game that the conference is contracted to play.