entrepreneur and has sold several products where he hired “modest models” for his marketing.
He was baptized but was never active. He lived away from Utah from 18-33 ish so he became really quite removed from lds culture having not been raised active and living away for so long. Anyway, he told me that companies weren’t using the “Kylie Jenner” look for their models but rather using the attractive, elegant, modest mormon girls. He did a particular ad campaign around Hollywood and paid a lot of money for attractive modest Mormons girls from Utah to travel there for the photo shoot. According to him, these types of girls have been the en vogue models for at least as few years now.