add the sponsor name. For example, the Guaranteed Rate Bowl (my preference for BYU this year, assuming we don't get NY6), should be called the "GR Copper Bowl". Otherwise they just feel too commercial and the names change anytime they get a new sponsor.

Can you imagine the Sony Playstation Bowl (Rose), San Diego County Credit Union Bowl (Holiday), or even the Radiance Technologies Bowl (Independence)? Let the bowl have its name and acknowledge the sponsor appropriately.