What I do for a job. Turns out he has been in charge of pushing a major project internally the past 18 months and was getting stuck on some technical aspects.
We talked the whole flight. He wants to meet with his team to see if they'd be okay with taking a shortcut and using my company's product instead of pushing thru for another year or two.
I'd say it was more worthwhile than listening to just another book on Audible and falling asleep.