65 million population outright. That's the population of California, AZ, OR, CO and WA. The Pac12 has zero competition from another power conference in any of these states. This doesn't include ANY of the Utah population....
The new B12 'owns' Kansas and WV... a population of UNDER 5 million. They then "share" or compete for eyeballs/dollars against the B10 (iowa, Ohio), SEC (Texas, OK)
How is anybody NOT ON DRUGS actually thinking the B12 media rights / prestige is on par with the P12?