Kansas - KC market... if you take KU you need to bring in KSU
KSU- see above. If you can't get KU, you don't take KSU
OSU- Best athletic department across all sports in B12 Grab a share of the OKC market
ISU- grabbing a part of Iowa market, solid not great athletic programs
TT - establish a team in Texas for TV rights. (yes I know where Lubbock is)
Houston-Huge TV market.
P12 doesn't want Baylor/TCU/CF/Cinci/WV/BYU due to politics/geography